I am writing to recommend the services of Eric Rollins from OptiRova, LLC. I had been contemplating the sale of my practice for a couple of years without much success. I made the decision that it was time to move on and Eric was referred to me by a longtime friend in the optical industry.

I had been negotiating a possible sale with an ophthalmologist, but after a couple of years and no action, I hired Eric. We tried to finalize the purchase with the ophthalmologist, but it wasn’t meant to be. I gave Eric the go-ahead to put the practice “on the market”. I had four possible offers within a couple of weeks!!

A full price offer with a reputable buyer occurred within a month of the listing.
Needless to say, I highly recommend Eric and his team at OptiRova, LLC. His professionalism, background in the optical industry, and knowledge was, and is, invaluable to the practice sales process.

Jeanine Reding, FNAO
Former President of Reding Optics, Inc.,
DBA Homer Township Vision Center



In April of 2014, Eric Rollins informed me that he provides consulting services and believed he could help in the sale of my practice. After Eric carefully analyzed the practice data and then instituted his plan of action, he produced many interested prospects, one of which was the eventual buyer. Time span? – two to three months. I was able to retire exactly in my hoped for schedule.

Ronald J. Anderson, O.D.



Eric used his skills as a matchmaker to identify multiple potential buyers. He ultimately found a party that fit both our needs, allowing me to continue seeing patients there part time resulting in a true win win scenario. All in a confidential process.

Daniel Vargovick, O.D.



Eric Rollins did a fine job of cultivating prospects for the purchase of my practice. Good advise throughout the sale process. Very satisfied.

William Lindahl O.D.



Eric has a good network of potential buyers and sellers. He and OptiRova are a good resource no matter which side you fall on.

Andrew White