Full Brokerage Services

OptiRova LLC will manage all aspects of selling your practice, from finding a qualified buyer to negotiating a fair price to closing the transaction. We actively pursue buyers from a variety of sources in addition to listing your practice on our highly visible website. Let us handle all of the details for you.

For more information on our brokerage services, contact us today. Our phone number is (231) 740-2929, or e-mail us at eric@optirova.com.

Eric Rollins, Principal

OptiRova LLC is led by Eric Rollins, with 30 years of experience in the Eye Care field. Eric has a business background, majoring in Business Administration with Marketing Emphasis. After a career featuring senior positions in optical retail, frame, and laboratory sectors, he began helping Eye Care Professionals build profitability and patient satisfaction while streamlining business practices.


(231) 740-2929