OptiRova is the go-to place for buyers and sellers to meet. With diverse options such as listing a practice for $49.95 subscription, to full brokering of your practice, OptiRova is the one-stop-shop for professionals within the eye-care industry.

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Professional Practices for Sale

Ophthalmology Practices for Sale

Have an ophthalmology practice to sell?

OptiRova LLC is dedicated to assisting Ophthalmology practices in every phase of their life, from opening or new ownership to helping transition practices to new owners.



Eye Care Practices for Sale

Have a practice to sell?

OptiRova LLC is dedicated to assisting ophthalmology, optometry, and opticianry, practices in every phase of their life, from opening or new ownership to helping transition practices to new owners.




Optician Practices for Sale

Have an Optician practice to sell?

OptiRova LLC is dedicated to assisting Optician practices in every phase of their life, from opening or new ownership to helping transition practices to new owners.





OptiRova LLC gives you the flexibility to choose to just list your practice for sale for $100, up to full brokering of your practice in the eye care industry. Choose the options that meet your individual needs.


OptiRova features dynamic visibility to all eye care professionals in the industry that want to buy or sell a practice. We will show as much information as you want to insure great visibility but also limit unwanted eyes from seeing your private information.


We will represent you and your practice in the highest and most ethical manner possible. We offer proven methods of attracting buyers, as well as proven methods to improve the efficiency of your practice.


Listed Practices

Practices Sold

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Eric Rollins did a fine job of cultivating prospects for the purchase of my practice. Good advise throughout the sale process. Very satisfied.

William Lindahl OD

Eric used his skills as a matchmaker to identify multiple potential buyers. He ultimately found a party that fit both our needs, allowing me to continue seeing patients there part time resulting in a true win win scenario. All in a confidential process.

Daniel Vargovick, OD

Eric has a good network of potential buyers and sellers. He and OptiRova are a good resource no matter which side you fall on.

Andrew White OD

In April of 2014, Eric Rollins informed me that he provides consulting services and believed he could help in the sale of my practice. After Eric carefully analyzed the practice data and then instituted his plan of action, he produced many interested prospects, one of which was the eventual buyer. Time span? – two to three months. I was able to retire exactly in my hoped for schedule.

Ronald J. Anderson, OD

I had been negotiating a possible sale with an ophthalmologist, but after a couple of years and no action, I hired Eric. We tried to finalize the purchase with the ophthalmologist, but it wasn’t meant to be. I gave Eric the go-ahead to put the practice “on the market”. I had four possible offers within a couple of weeks!!

A full price offer with a reputable buyer occurred within a month of the listing.
Needless to say, I highly recommend Eric and his team at OptiRova, LLC. His professionalism, background in the optical industry, and knowledge was, and is, invaluable to the practice sales process.

Jeanine Reding, FNAO


Are you thinking about purchasing a professional practice but don’t know where to start? Unsure which practice is best for you? OptiRova has the experience and understanding required to respond to all of your most challenging concerns regarding purchasing a practice. It can be an overwhelming process; however, with our help, you’ll have a professional practice to call your very own in no time.

OptiRova LLC is led by Eric Rollins. With over 35 years of experience in the Eye Care field, Eric has a distinct business background. He majored in Business Administration with Marketing Emphasis. After a career featuring senior positions in optical retail, frame and laboratory sectors, he began helping Eye Care Professionals build profitability and patient satisfaction while streamlining business practices.

Buying a professional practice starts with finding an owner that is in the market of selling. Fortunately we have a vast and ever growing portfolio of sellers. As someone who is interested in buying a practice, you’ve taken the first step by visiting our website. The next step is to reach out through our contact form or browse the practices currently listed for sale.

When purchasing a professional practice it is essential to consider how you wish to run your practice. Do you want a practice that will basically run itself? Do you wish to take a more hands- on and direct approach? What resources and partnerships will you need to cultivate for the best chance to succeed? Developing a successful profitable practice that provides the highest level of patient care is rewarding. At OptiRova we’re ready to help in all phases and cannot wait to partner with you!